Cost and quality are key factors and are major opportunities for a business to gain a competitive advantage. An emphasis must be put on operating efficiency and product quality. Porter’s model of competitive strategy identifies three major generic strategies, which include differentiation, cost leadership, and focus. Organizations pursuing a deferential strategy seek to gain competitive advantage through a uniqueness of goods and services from other competitors. Because Nucor uses scrap steel that contains a variety of alloys and

Nucor took a risk when they invested several hundred millions of dollars into adapting an untested German process for manufacturing flat steel. The gamble paid off, increasing the company’s growth in both sales and profits. This strategy is well suited for Nucor’s dynamic and high-potential environment.

impurities in the production of their steel, Nucor pays careful attention to maintaining quality of the steel it produces. Nucor was the first company to use “mini-mills” to focus on their manufacturing of steel. Nucor also began concentrating on the production of sheet-flat-rolled steel used primarily by automotive and appliance manufactures. Nucor was the first to demonstrate that the mini-mills could be used to produce the flat-rolled steel. Nucor was also the first company to apply thin-slab casting, a technology that the Big Steel companies had written off as impractical.

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