Nike Swot analyis

In the past, Nike has set itself up to grow internationally and Nike’s international business is now larger than its U.S. business for the first time in the company’s history. International markets are projected to grow much faster than U.S. markets and Nike can align itself in the world market to grow right along with them. Furthermore, Nike’s European operations are mounting up for further international growth. Nike’s apparel business is another opportunity. The company could generate incremental sales by more greatly emphasizing apparel and other products. Nike has the backing of department store chains such as Federated and Nordstrom if they wish do this. Nike is also developing relationships with stores in Europe known for their strong customer loyalty, which would likely support their products in the future.

e of athletic endorsements which help to keep its profile in the consumer eye. This in turn enables people to associate their favorite sporting stars with the Nike brand. Nike has re

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