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Women: More than a thing?

The use of women in advertising in America has become out of control and has many negative effects. I agree with the Jean Kilbourne’s views on how the uses of women in the advertising industry are outrageous and need to be stopped. Women themselves have begun to lose respect for their own bodies. Men, as well, have begun to lose respect for women and are treating women’s bodies as an object, a “thing” with the sole purpose of fulfilling their own pleasures and desires. Another terrible effect is that children are growing up with distorted views and morals regarding the female body. Last of all sex has become just some unimportant thing with no meaning or feeling. I am brought back to my first point, where it all starts; the way women have begun to treat their own bodies.

Women go through a vicious cycle. They feel bad about the way they look because no matter how hard they try their legs will never be five inches longer, slender, and with the perfect tan. Their hair will never be the perfect color, with absolutely no dead ends, completely soft and, again, perfect. Their faces will never be completely blemish free, the perfect complexion, the right color of eyes, and the right sha


Men constantly see these vulnerable, sexual women in advertisements, and for some reason, it makes them feel they have some power over women. This leads to abuse. I am not just talking about physical abuse, but also mental and sexual abuse. Men begin not only feeling like they have power over women, but making the women they are around feel the same way. Men treat women’s bodies with little respect, acting as though it is just some “thing” there for them to use as they wish, never giving a thought to what the women’s desires are. As Margaret Atwood says:

and have substantial personal sexual life at the same time

torches, lifts victorious wreaths, grows copper wings to raises aloft a

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Approximate Word count = 1861
Approximate Pages = 7 (250 words per page double spaced)


  

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