I choose to do my paper on promotion because without proper advertising consumers would not be aware of any new products and services. So many times I brought something because I seen a commercial or newspaper sale section.
Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four P's that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company produ