The film Fight Club shows the influence of consumer culture in America and how it destroys our individuality. It tells a tale about liberation from corporate controlled society, with the narrator representing the ultimate consumer. It takes a violent approach to enlighten the lives of others. It is a multi-layered film with subplots and themes. Fight Club shows how we can distance ourselves from how we are told to think and act. Roger Ebert says, "Fight Club" is the most frankly and cheerfully fascist big-star movie since "Death Wish," a celebration of violence in which the heroes write themselves a license to drink, smoke, screw and beat one another up. (Sun-Times 1)

The narrator, a wealthy young professional took all the right steps towards the common American goal. He went college, got a high salary job, and lives in the luxury condo with all the accessories. Representing the 20th century American, he cannot be “complete” unless he has certain things in his possession. He refers to his belongings a part of him. After his condo blows up and everything in it is destroyed, he tells the detective, "That was not just a bunch of stuff that got destroyed it was me!”

The golf balls are the important things for instance, your family, children, health, and friends. If everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, house, and car. The sand is everything else, the small stuff. "If you put the sand into the jar first," he continued, "there is no room for the pebbles or the golf balls.” The same goes for life. If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you. Tyler knew this. He wanted to destroy what the narrator

care about the moral values of their customers. The narrator’s boss symbolizes the big companies. He doesn’t care about how people died while driving the cars he sells. He dodges responsibility if an automobile accident his company is responsible for if it will cause him to lose revenue. (Fight Club 0:20:41) The advertisements you see are made to make you think you need to buy their product no matter what. When something is being advertised it’s made to look beautiful and perfect. They make you think it is the most important thing in the world, and if you want to really fit in you must buy the product being advertised. They really try to burn that image into our minds. Putting their logo on everything they possibly can. You can even see products being advertised in Fight Club. For instance, there’s a Gucci poster in a bus the narrator and Tyler are riding in. (FC 0:45:10) If we see a logo enough we will immediately recognize it. Usually people don’t buy things they never heard of.

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