arm&hammer case

During the past 156 years Church & Dwight, Inc., has had a slow yet stable growth due to the fact that they remain focused on the companies’ activities, and that 25% of their outstanding shares of common stock are owned by families of the cofounders. Moreover, their uniqueness in the market linked with bicarbonate has made them a leader in that industry.

Church & Dwight’s major product is Arm & Hammer, which is the brand name and logo of the company, owning 85% percent of the sodium bicarbonate market, making them the world’s largest producer. Placing Church & Dwight in a distinctive advantage with the rest of the sodium bicarbonate industry.

Overall Church & Dwight’s future seems to be bright, with their acquisitions and maybe alliances they will be able to become the largest producer of consumer products. By taking in consideration their marketing mix variables Church & Dwight will be able to reach their desirable market in the United States as well as Internationally.

Church & Dwight should consider the opportunity of entering the global market by forming a strategic alliance with a major consumer product company in Europe, Asia, Africa or the Americas. By doing this, Church & Dwight will be able to reenter the overseas market with their Arm & Hammer brand and an already well establish local brand. This would be beneficial for the overseas company because it will have the opportunity of later entering the United Stat

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