Can one person persuade millions of people to do something that costs a lot of money, is dirty, makes them smell bad, make them cough, offends other people, is a messy nuisance, and might kill them? That is what tobacco advertising is all about. Every day the cigarette companies must find four thousand new smokers to replace the ones who have quit or died or the cigarette companies will soon be out of business. Tobacco companies have known about the link between smoking and cancer since 1953. (Jacobson) Tobacc

One of the main reason teens begin smoking is peer pressure, a term used to describe the influence of friends and other teens. When a teenager is around someone who smokes, that person is more likely to smoke than a person who has a nonsmoker friend. Consequently, the same incident goes for young teen that has older siblings or a parent who smokes. In some cases, this is because the person looks up to his or her family member or friends and wants to be like them. Sometimes young people smoke to fit in with the in crowd, or they feel pressured into smoking. Feeling left out or been teased for refusing to do something are often strong motivators.

o company research found that giving tobacco to mice would cause tumors to grow on their backs. ( Barry) Nonetheless, the tobacco industry has continued to work hard at attracting young teens. For example, the tobacco companies created cartoon characters such as Joe Camel (now retired). Research showed that children as young as three could easily recognize this character. In one recent survey, more six-year-olds recognized Joe Camel than Mickey Mouse. (C.O.S.T) Therefore, cigarette companies also try to make smoking look glamorous by using beautiful young models in their advertisements and by paying film companies hundreds of thousands of dollars to use their brands of cigarettes in movies. Yet, in countries where cigarette advertising are prohibited, the cigarette companies open up teen nightclubs that have cigarette brand na

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