Kids Wanting It All
Since we have embarked upon the millennium, Americans seem to be consuming more and more material goods. A group in the American society that influences a great deal of our spending is kids. In fact, a Texas A&M marketing professor name James McNeal states, “children ages 2 to 14 directly influenced parental spending of $188 billion and indirectly influenced $300 billion more, while controlling their own purchases of $25 billion.” A reason for this is long before children knew how to read and write. They are learning the ABCs of consumption through advertisement. An example of this is in an article by Brain Swimme who states that “before a child enters first grade science class, and before entering in any real way into our religious ceremonies, a child will have soaked in 30,000 advertisements.” These advertisements show popular cultures and role models suggesting that buying things are the roots of all happiness, and that kids can’t live without the latest breakfast cereals or toys. While consumerism is good in the eyes of marketers and advertisers, it is destroying the physical health of kids, eroding the self-esteem of kids, and destroying their credit.
rs of American youth have shown mood- altering and even addictive substances have led children to ignore well-known and serious risks to their health due to the seeking of pleasure and approval from their peers. Marketers and advertisements have led children to smoking and becoming obese. For example, many children who attend middle and high school smoke just because their friends are doing it. The percentages of high school students who smoke have increased tremendously. Despite protests from school programs and billboards, children have continued to smoke, according to the National Institute on Drug Abuse, “9% of eighth graders, 16% of tenth graders and 22% of twelfth graders are still reported smoking daily.” The food selection of kids is another concern of kids’ physical health because most of children’s snack selection and food request are mostly for sweetened cereals, candy, and salty snack foods. These are products advertised on their favorite television shows and influence their families’ purchasing habits. In an article by Judith Vessey she states that “television watching is a likely and significant contributor to the declining health of American youth: One study found that obesity risks among adolescents increased with higher average hours of television viewing.” This higher risk derives from munching snack foods and drinking soft drinks during the sedentary hours in front of the tube.
Some topics in this essay:
Brain Swimme,
Judith Vessey,
American Dream,
Loan Survey,
Drug Abuse,
Research Unlimited,
Federation America,
James McNeal,
Brobeck Gillis,
Children’s Development”,
center american,
american dream,
center american dream,
credit cards,
physical health,
teenage research unlimited,
college students,
students credit,
lives health,
1 july 2003,
gillis 1999,
national institute drug,
snack foods,
consumer federation america,
viewing children’s,
Join now to see the rest of the essay!
Approximate Word count = 1114
Approximate Pages = 4 (250 words per page double spaced)
More Essays on Kids Wanting It All Professional Papers: |
CUSTOMER SERVICES
|
|
Saved Papers
You haven't saved any papers.
|