Whether we like it or not today’s world is governed by the constant bombardment of information. From the newsstands which hold everything from satirical magazines to reputable newspapers; to our own homes which are often littered with televisions and radios. Our world has come to be controlled by our never-ending thirst for information. Perhaps during the last century, has the greatest impact of mass media begun; with the advent of radio, television, and most recently the Internet audiences are able to experience information like never before. Everything from advertising to unbiased news is available at the click of a button. This immediate access to such a wide variety of information has lead to an increased public knowledge of worldwide cultures and events. Perhaps one of the most lucrative and widely respected areas of this information craze are those of the legitimate news media. Whom bring to the viewers home information far outside the little world in which they conduct their everyday lives. The thirst for current affairs has brought incredible success to constant information channels such as CNN and MSNBC as well as gain major ratings for the big three (ABC, NBC, and CBS). It is within these 3 stations that some
of America’s most popular and reputable new anchors have risen. With colleagues such as Dan Rather and Walter Cronkite, Peter Jennings has a remarkable career, which has shown the awesome power that modern mass media communication can have.
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