The rate of success or deficiency that an organization realizes primarily reflects upon the performance and competence of its managers. There are multiple factors that would deem an organization as prosperous; although the steady increase of revenue would justify success, other numerous elements are vital as well in order for a company thrive. For example, the world-renowned coffee corporation, “Starbucks,” generates enough revenue from a newly opened coffee bar in three months to restore the finances used in the construction of that same store. However, Starbuck’s managers and employees measure the degree of their success not only by financial profit, but also by focusing on the corporation’s mission statement and ensuring that it is persistently embraced.

Managers within the Starbucks Corporation are will aware of the reality of rapid change, for they have reacted to, as well as initiated many changes that have redefined and raised the standards in the coffee industry. Rapid changing requires rapid learning, which the company prides itself on by educating as well as empowering their employees via monthly meeting to provide the latest information pertaining

Being an employer of choice requires respect for the talents of all individuals regardless of gender, race, disability, age, or sexual orientation. It means being fair to all in recruitment, promotion, and development of people and capitalizing on the benefit that diversity brings. Being an employer of choice involves investing in the diverse people in the community, but also the reputation of the company.

Starbucks is committed to doing its part in improving the conditions of coffee origin countries through self-help and educational programs; although it understands that making a difference is a long term challenge, requiring the efforts of many. At all corporate levels, Starbucks strives to be an active participant and contributor in the communities where they live, work, and do business.

The expectation that Starbucks had to streamline into technology has definitely complemented their efforts to update their operations and communications. Compaq and Microsoft’s venture with Starbucks represented a vision of software that will empower users with the convenience of preferred time, preferred place and on any device, a testament of Starbuck’s dedication of catering to the needs of its mobile and Internet savvy customers. The corporation is constantly looking into initiatives such as these (combining multiple viewpoints into one perspective goal) to increase respect by enhancing the Starbucks experience.

Starbucks has surpassed companies with its never-ending array of innovative ideas, such as the current service of delivering packs of coffee with a schedule the customer chooses, and the pre-measured packs brew one perfect pot of coffee. Furthermore, the company introduced the Starbucks Card, which customers can load with credit to give them as gifts or simplify the process of buying their own coffee. This innovation has helped to add new customers and speed the pace of lines in retail stores.

However, innovation today is causing turbulence and change for many companies and managers around the world including Starbucks executives, which face these issues continuously. A handful of forces, most notably technological advances such as the Internet, and the tendency for companies to expand their sales and built-up worldwide have raised dramatically both the competition companies face and the speed with which they must cope with change. Failing to innovate decreases margins and puts companies at risk, that is why as part of their corporate, “Starbucks Coffee Company encourages innovation, with the understanding that applying innovation also requires taking risks” as stated by Jim Nystrom, Vice President of E-Commerce for Starbucks.

to the business in addition to offering incentive packages to motivate employees. As a result, employees view

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