Good Points*the world wide theme slogan could be translated into any language without loosing any translations

Bad Points* Odone Levitt stated that people everywhere wanted to buy the same products and live the same way, this is untrue as people from different countries have a different outlook on life and different cultures, adverts also don’t have the same affect in all countries sometime the advert keeps its meaning in a different translation or it may not make sense at all. Keep all adverts simple and to the point, the message should be visual with short text. Managers would also have to take into account when exporting how the foreign currency transactions are performing. Getting out of the high priced end of the market, which accounte

To what extent do you think the various managers in the countries in which parker pen sold its products would be motivates to follow the global stratorgy? Whatsteps would be taken to gain the backing from managers from around the world?

Some topics in this essay:
Odone Levitt, Parker Pen, , Pen Obviously, parker pen, priced pens, marketing strategy, influence management strategy, low priced pens, influence management, low priced, management strategy, prices versus, factors influence,