How does Southwest position itself as a “different” kind of Airline? How does not assigning seats contribute to the Southwest difference?

Southwest Airlines positions itself as a different kind of airline in many ways. Southwest distinguishes them as customer based operation. They indicate they are in the customer service business and just “happen” to provide airline transportation. Southwest ahs built their customer service commitment into their official Contract of Carriage. Southwest has contributed more to this industry’s advancement than its competitors, by instituting ticketless travel, same day freight delivery, and offering a frequent flyer program based on number of trips and not number of miles. These revolutionary contributions set Southwest apart. Southwest only uses Boeing model 737 planes in their fleet making their mechanics and engineers more specialized to this particular aircraft. This gives the customer confidence that these Southwest employees are insuring safe travel 100 percent of the time.

Southwest has also sacrificed number of seats, th

What innovations has Southwest come up with that have both made the airline stand out among its competitors and contributed to the advancement of the commercial airline industry?

Finally, Southwest has one more claim that only it can make. Southwest is the “only shorthaul, low-fare, high-frequency, point-to-point carrier in America.” These claims and many others maybe found in advertisements, or by word of mouth, however, experience will show that Southwest consistent and outstanding history over the past 30 years have built this reputation and formulated these claims and made them irrefutable.

In 1979, Southwest offered such expedient consistent and responsive service that among the cities included in its flight pattern it was known among its customers as the “Company Plane.” Frequent Flyer business customers were once again rewarded through Southwest’s specialized frequent flyer program. It states that a customer, who most likely fly’s weekly due to business, who accumulates more than 50 round trip purchases in one year, then has the opportunity to bring a companion on all flights the following year for free. Southwest also made business travel easier and more convenient in the year 2000 with the introduction “SWABIZ”, a tool that allows business people quick and easy online access for booking and tracking flights.

In 1994, with its tireless commitment to customer convenience, Southwest becomes the first airline to introduce ticketless travel. By 1995, Southwest is able to offer this benefit system-wide. This innovation once again puts Southwest at the front of airline convenience and technology.

Southwest also made themselves unique with their introduction of their specialty planes. This portion of their fleet includes Shamu One, T

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