William Wrigley Jr.

William Wrigley Jr. was born in Philadelphia in 1862. His father, William Sr., was a soap manufacturer. As a little boy, William had to carry a basket through the streets of Philadelphia selling Wrigley’s Scouring Soap for his fathers company. When William became a teenager, he decided he wanted to work with his father and so he took a full-time job as a soap salesman. William had a talent for salesmanship, and so he drove a horse and wagon from town to town trying to convince stores to stock on Wrigley Soap.

When William was 29 years old, he decided he wanted to start his own company. He left Philadelphia with just $32 in his pocket and a dream of running his own business. William was a person who could see things from his customer’s point of view and therefore this helped him throughout the way. At the start of his new business in Chicago, William

In 1892, William was thinking of possible gifts to give along with the baking powder. He decided to offer two packages of chewing gum with each can he sold. Again, the gift was more popular then the product and so William decided to switch his business to chewing gum. One year later, he brought out a new gum he called Juicy Fruit and so he began the world’s most popular and successful chewing gum business known as the William Wrigley Jr. Company.

In 1911, Wrigley joined Zeno to form the company. The company expanded quickly, opening factories all over the world. It introduced Doublemint gum in 1914. The company gained market share by maintaining low prices and by advertising heavily to promote brand recognition. In 1924, the Wrigley family built its landmark Wrigley Building in Chicago and the same year bought the Chicago Cubs baseball team. The stadium of the Cubs, Wrigley Field, also helped promote the company name. In 1981 the family sold the baseball team to Tribune Company. William Wrigley Jr. then died in 1932.

In conclusion, William Wrigley Jr. really was an amazing entrepreneur. He started one of the most popular chewing gum companies out there today. Wrigley came from selling soap with his father, to selling baking powder and finally the chewing gum. He faced many ch

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