The advertising generation of the seniors is born before 1946 and is 21% of the population. Seniors are often known to be forgotten in the advertising world. At the age of 50 and over it’s a stereotype that all they watch is the news. The fact is that every eight seconds a boomer turns 50. One third of older viewers are also escaping from watching the television’s top 20 because of the advertiser’s belief that the viewing world is “forever young.” When is reality, 50-75 year olds control 70% of the country’s net worth. Seniors own their own homes, can purchase new cars, spend on vacations

, and most get more than a $900 billion income. When advertising to the senior market it’s important to keep those facts in mind, also, important concepts like respect, independence, personal growth, and recovery. There are a few myths that advertisers should be aware of also. One of these myths is that mature consumers are brand loyal. Seniors are just as likely to change brands as anyone else is. Another myth is that mature consumers care only about price. Seniors are more likely to buy higher prices products because they have the extra cash. A third myth is that mature consumers do not shop on the internet. Half of the population of seniors owns a computer and 70% of them with computers have the internet. One more myth is that marketers can reach mature consumers as “spillover” by advertising to younger consumers. The truth is that every generation deserves their own segmented advertising.

An accurate view of generations is very important in the advertising world. Marketers need to know all there is to know about generations to be successful. The boomers live in a world where it is best to “do it efficiently” the Gen Xers want to “do it quickly” and the Gen Yers want to “eliminate the task.” Within each different generation there are distinct differences to how each thinks and buys.

The advertising generation of the millennial is from 1996 to the present and is 8% of the population. This generation will be from mixed backgrounds and will have different experiences from the others. To advertise to this generation marketers will have to start all over from the rest because th

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