Dell Computers Along with EPA,
In December of 2000 Dell launched the Dell Exchange, an online service that helps consumers in the U.S. donate, trade-in, or sell old PCs and related products. Dell Exchange provides consumers with the option of donating used computer systems to the National Christina Foundation (NCF), a non-profit organization that places thousands of used PC’s and accessories into charities that, among other things, benefit disabled and economically disadvantaged children and adults nationwide. Through the partnership, people who own mid-to-late model PC’s are able to donate them to charity and are rewarded with a tax deduction determined by the charity. The National Christina Foundation works to ensure that used computer resources that no longer meet an enterprise’s needs are “given a second productive life as a tool for developing human potential”(www.christina.org) . Since 1995, hundreds of thousands of computers have been donated. “Donating a used computer is perhaps one of the easiest ways to embrace the spirit of giving…Our organization’s motto is ‘old computers have the power to give new life’ and we want to encourage consumers across the country to not let their old computers gather dust at home but rather he
Since the tour’s launch in March of 2002, Dell’s monthly computer donations to the NCF have doubled. Online donations to the NCF have also dramatically increased since March with 1,888 donations made from March to June. In addition there have been more than 332,000 visits to the Dell Recycling Web site, and recycling orders are increasing 50 percent every month. • In 2001, only 11 percent of personal computers retired in the US were recycled. Dell has taken many steps to inform consumers about the end-of-life options available through Dell Exchange; including information in the Dell consumer catalogue mailed to tens of millions of U.S. households monthly, as well as a simplified and easily located Web address (www.dell.com). In addition, Dell has included a link to the Dell Exchange from its main consumer page at www.dell4me.com. This gives the average consumer, window shopper, or Internet surfer the opportunity to find out about Dell’s community outreach program, and the information is publicly available to anyone that has access to the Internet. Another important organization involved in Dell’s commitment to recycling used computers is the National Recycling Coalition. Founded in 1978, the NRC is a nonprofit organization, “representing all the diverse interests committed to the common goal of maximizing recycling to achieve the benefits of resource conservation, solid waste reduction, environmental protection, energy conservation and social and economic development”. Its 4,500 members include recycling and environmental organizations, large and small businesses, federal, state, and local governments, and individuals. The Coalition, based in Washington, D.C., provides technical education, disseminates public information on selected recycling issues, shapes public and private policy on recycling, and operates programs that encourage recycling markets and economic development ( www.nrc-recycle.org ). Additionally, many articles have been run in local newspapers and journals featuring the Dell/EPA “Plug into Recycling” campaign. Business Wire in April of 2003 ran the article: “Columbus Community Donates and Recycles 30 Tons of Unwanted
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Approximate Word count = 1479
Approximate Pages = 6 (250 words per page double spaced)
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