Relationship Marketing and Mid
Company Introduction: Midea (ÃƒÃ€ µÃ„ ¼ ¯ÃÃ)*
Midea, where quality and innovation are synonymous with their name, founded in1968. Midea is a leading home appliances producer that specializing in the production and sale of air conditioners, dishwashers, microwave ovens, electric fans, rice cookers electric heaters, water dispensers, vacuum cleaners and other home appliances.
As a successful explorer in the domestic appliance market, Midea is reputed for its efficient and quality mass production in the air conditioner and electrical heater fields. It is the largest electrical fan manufacturer in the world. Its total assets amount to US$807 million, with US$290 million net assets. In 2001, total sales saw US$ 1.7billion, US$200million of which came from export.
Clients over the world know and count on the Midea brand name. Midea products have been distributed to more than 100 countries and regions. The company's exports have ranked No.1 for eight consecutive years in industry due to competitive overseas distribution. Most important, the products are standouts in their fields: all have achieved ISO9001 International Quality Certification, and more than 400 products have achieved over ten international authorities' certifications, such as European Union's CE, American UL, Canadian CSA, and British BS.
Aiming for leadership in industry innovation, Midea endeavors to offer high quality products and the latest technology according to the need of customers worldwide. High quality products and consumer-oriented design set Midea apart, and its brand has become a symbol of ceaseless innovation.
Just as businesses are global, opportunities are global, so are the customers and their potential needs and wants. Therefore the Chinese manufacturing would like to follow this tide by exploiting its new market worldwide and be international and global. Chinese enterprises have great confidence about the success