John Moses has some fantastic ideas about the application of chemical products but his intention of commercializing them are hindered by his lack of clear direction for his personal and organisational needs. John realises that developing a business plan is required to help him set out his direction and financing needs. John is struggling to shift from his comfort zone as founder towards a structured organization that may be run by another company where he will lose control of the business he has founded and run for so many years. John has to make a strategic decision to fos
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