The basic goal of every business is to attract customers continuously. It takes more than a good product or service, it takes serious planning and committed people working the plan.

During my interview with the Marketing Director of the "Customer of the Future" program at the Boeing Company he emphasized the importance of marketing for the future of the company. He identified the marketing and business strategy as following:

"With a focus on profitable growth, collaboratively and strategically conceive and

then promote revolutionary product, service and business solutions that catapult Boeing into an unshakeabl

e leadership position in a revitalized industry."

There are so many countries participating in providing parts, services, parts manufacturing, technical support and advice for Boeing final products. Airlines are among the most valuable consultant firms for Boeing success. They have been profoundly participated in early stages of design and developments of the Boeing latest products.

Multiple airlines have offices within the Boeing Company to closely observe the process and development of their orders in different stages of manufacturing. This is an attempt of marketing department to boost the sales and encourage the customers for their participation and involvement in the final product.

- Capturing customer value. Do we offer our customers a unique and compelling value proposition? Are we targeting and tailoring those value propositions appropriately?

- Makes the financial case for Boeing products to the customer.

The Boeing is doing business in the conditions of oligopoly, even duopoly, to be exact, market. The major competitor Airbus gained a lot of strength and received numerous orders in recent years. At the same time Boeing is loosing customers and their orders. To get back on track Boeing has to go through dramatic changes of the company structure and business mentality. Think business first, technology second. Strategic considerations that target long-term value growth should control the management

Some topics in this essay:
Boeing Company, Boeing Company's, Africa Russia, marketing department, boeing company, Customer Future, customer value, value growth, boeing products, potential customers, Marketing Abstract, Marketing Director, faced marketing department, Director Customer, customer value growth, top challenges faced, goals marketing, competitive market, product service, global economy, future program boeing, program boeing company,