The usual day of a marketing manager is filled with attending meetings, writing up advertising plans, submitting sale records and data, making phone calls, promoting satisfactory public relations, presenting new marketing ideas and plans, and planning out future marketing

To get a real life perspective of everyday marketing I did two job shadows for two different types of industries. I thought it would be good to see how marketing differed from one kind of industry to the other. For the first I shadowed Lynn Mcinally, a marketing coordinator for the Bellingham Herald. Lynn focuses more on the graphic design part of marketing. Everyday she has deadlines to meet with small projects and many small informal meetings to attend. Along with that she spends a lot of time on the computer doing projects and making layouts. Lynn said she liked marketing because it is a challenge that can be “motivational” and the fact that it is always changing. Usually everyday Lynn is working on many different projects that all are at different stages so staying organized is a key factor. She said she likes the process of taking a rough idea, formatting it into a plan, developing the idea, and then producing a finished product. She spends anywhere from two to three months on big projects, and on other small projects she just spends a few days. She generally works forty hours a week plus the usual overtime sometimes adding up to seventy hours a week. Prior to getting the position of marketing coordinator she was a copywriter and held many positions in advertising. She earned a double bachelor’s degree in English and Science Journalism before being employed. And after being employed she has had to take many computer classes, go to seminars, and take an online management course all to stay up to date on the latest techniques. She said she enjoys marketing very much and said anyone interested in going into marketing should be prepared to multitask and always be ready for a challenge.

People that tend to be successful in marketing are people who are leaders, are organized, have people skills, have artistic skills, are flexible, are persuasive, and know how to manage information. By no means does a man or a woman have a better chance of being more successful. In fact, in a survey taken by the Marketing Association of America 46.5% of Marketing Managers were male and 53.5% were female. So there is just about an even ratio between the two sexes. As far as how satisfying this position is found to be, 18% said they were thoroughly satisfied, 61% said they were generally satisfied, 6% said they were mundane, and 15% said they were not satisfied with their current job. All in all I found that Marketing either can or cannot be a very fulfilling occupation. If you posse the qualities that marketing requires and are motivated it can lead to a road of satisfaction. If you go into marketing unprepared, uneducated, and for no purpose, of course it will not be satisfying. When asked whether or not they would be leaving their current position 34% said they would be leaving the position of Marketing Manager and 66% said they would not be making a career move in the following year. Once again, just like any other job there are those who find it interesting and satisfying for their own reasons, yet there are those who find it to be grueling, unfulfilling work. If a company is not making a significant profit often the marketing manager is looked upon for causing the decrease and can be replaced if sales drop too low. On the other hand, if the current profit the company is making is high the marketing manager can receive a lot of recognition for the increase.

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