Wal-Mart stores have received various recognitions by their customers and associations that have honored them with awards year after year. Wal-Mart is known for their ‘aggressive hospitality” practice that they’ve trained their associates on. The customers overall opinion on Wal-Mart associates is that they go out of their way to show you a smile or give them the exceptional service they deserve. There is a great story on-line about an associate named Sheila at one of the Wal-Mart stores that risked her own life when she jumped in front of a car to prevent a little boy from being struck.