Analysis of An Advert

This advert contains linguistic features, which catch the eye when looking at the advert. They hold the reader’s attention. The picture shows the Subaru Legacy in a wide-open space to show that with this car you can get away from people and go anywhere. The sky is slightly blurred in the picture to suggest the speed with which the car has come into the picture. The car is presumed to have stopped at high speed showing good traction and holding ability. This is needed on a car with four-wheel drive.

The logo is shown at the bottom with brand name beside it and the awards that it has won. The logo is used in this way to stick in your mind so that if you see it again you will immediately think of Subaru. The images around the logo representing the awards are used to link to the phrase ‘But not resting on our laurels’ which is in the text, meaning that Subaru are always coming up with new ideas and theories for new cars.

The slogan for this advert is ‘The new Subaru Legacy, The next generation.’ The word ‘the’ at the beginning of the slogan introduces the car it makes it sound unique as if it’s the only one in the world. ‘New’ makes it sound sparkling and different; it also l

The first word of the main text is ‘Applauded’, this makes the reader think that Subaru have already received recognition for this new car. A metaphor ‘Applauded for its sure-footed command of the road’ is used to make the four wheel drive feature seem safe and reassuring like a mountain goat. A car cannot be sure footed but a goat can. This is a metaphor because it is imaginative rather than real. This is connected to the target audience and normal expectations in that a four-wheel drive car is expected to have good traction and to be safe.

inks to ‘next generation’ as if it’s starting a new generation in the making of cars.

To keep people’s attention alliteration is used in the next sentence with the repetitive ‘r’ in the words ‘reshape and refine’, both meaning that the car is made better, improved. The alliteration on the consonant ‘r’ is used throughout the whole advert to hold it together and keep the concentration of the reader.

The brand name comes next followed by the product name ‘Legacy’. A legacy is a gift or sum of money, which is passed from the past generation to the next; this name is linked to the second part of the slogan, ‘The next generation’. A Legacy is usually something valuable or precious; this is a very good theme for the car. ‘The next generation’ uses the word the again to introduce it and ‘next generation’ means that it is better than the generation it is from, one which we haven’t even got to, it is that revolutionary it is a break though! The adverti

Some topics in this essay:
Subaru Legacy, four-wheel drive, makes sound, subaru legacy, resting laurels’, brand name, advert hold, ‘next generation’, space car, ‘the generation’, car aimed,