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The Movement of Digital TV

Digital Television is a rather new technology that offers television signals to be broadcasted and received with picture clarity being very highly improved over the regular analog transmissions. It has been emerging into our society for roughly the past decade or so. However, the whole process of ushering digital television into the viewing mainstream has been slower than many originally thought for reasons that will later be explained. Now, there are many that have joined in the process to speed into the digital television era, including certain cable and television companies and government agencies. Also, there have been things to slow it down as counteracting such as slow broadcasters and even the consumers. Overall, there are many roadblocks and issues dealing with recent technology that have yet to be dealt with. So, the big question here is just who are the leaders for the change toward digital transmissions for television and where will it go in the coming months and years?

The technology for digital television came on strong around the mid 1990?s and the push for it to upgrade the old transmissions standards soon followed (Merline). The government, for one, thought that digital television


The strongest push to place digital television in the mainstream has come from the government, mainly the FCC and Congress. Like was mentioned before, the government set down mandates to try and force television into the viewing public. The original plan called for a portion of households to have digital ready televisions in place and digital transmissions be the standard broadcast by the mid-2000?s (Merline). A few obstacles block that plan of action, so recently new plans for digital televisions have been created by the FCC. In early 2002, FCC Chairman Michael Powell announced a now wide-reaching voluntary plan in which television manufacturers may soon begin to include digital tuners in their new sets and many cable operators agreed to carry up to five digital broadcast signals (Halonen). Also, the Big 4 over-the-air broadcasters, which include ABC, CBS, NBC, and FOX, would agree as well to offer at least a portion of their primetime schedule in digital beginning around the 2003 season. Which is quite surprising considering that in 2001 three of the Big 4 defected from the NAB citing the digital television transition ad the main reason (Mermigas). Finally the same plan called upon satellite operators to carry digital programming services as well. In August, the FCC decided that almost all new television sets will roll out in 2007 with digital tuners and it begins with the larger sets. According to this mandate, sets with a screen of at least 36 inches must have between 2004 and 2005, the sets with screens of 25 to 35 inches will join sometime between 2005 and 2006, and finally smaller screens will have them around July 2007 (Whitney).

Schumuckler, Eric (2002, May). I can see clearly now. Brandweek, 18, SR17-22.

Tarr, Greg (2002, Aug.). FCC prodded to take action on digital TV. TWICE: This Week in

Levine, Bernard (2002). TV parts in sharper focus [Electronic version]. Electronic News,

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Approximate Word count = 1682
Approximate Pages = 7 (250 words per page double spaced)


  

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