3. MACH3 TURBO SHAVING SYSTEM 5-6

3.1 The Launch of Mach3 Turbo 5

3.3 Advertising and Promotion 5-6

4.3 Mach3 Turbo Unique Selling Proposition 9

In the beginning of year 2003, the fast moving consumer goods Company Gillette introduced the Mach3 Turbo Shaving System on the UK market, which is an upgraded version from the successful Mach3 brand.

The purpose of this assignment is to analyze and evaluate Gillette’s marketing strategy with an outline of the UK’s razor market and the competition, and the potential of the Mach3 Turbo as a newly launched product on the marke

- Gillette also manufactures and sells small household appliances such as hair care and personal diagnostic appliances within the Braun Products sector.

The rest of the UK market is supplied by retailers own label products, notably Boots, Superdrug, Asda, Tesco, Sainsbury and Safeway.

Some topics in this essay:
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