There are several guiding principles behind observational learning, or social learning theory:

· The observer will imitate the model's behavior if the model possesses characteristics-- things such as talent, intelligence, power, good looks, or popularity--that the observer finds attractive or desirable.

· The observer will imitate the model's behavior if the model possesses characteristics-- things such as talent, intelligence, power, good looks, or popularity--that the observer finds attractive or desirable.

· The observer will react to the way the model is treated and mimic the model's behavior. When the model's behavior is rewarded, the observer is more likely to reproduce the rewarded behavior. When the model is punished, an example of vicarious punishment, the observer is less

3. superiors in an intelligence ranking system –

· A distinction exists between an observer's "acquiring" a behavior and "performing" a behavior. Through observation, the observer can acquire the behavior without performing it. The observer may then later, in situations where there is an incentive to do so, display the behavior.

These are considered to be the things that cause learning. Bandura is saying that they don’t so much cause learning as cause us to demonstrate what we have learned. He sees them as motives.

What can be learned through observation?

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