I found it somewhat ironic that as I was searching through ads filled with gorgeous models, all I could really concentrate on was my dirty little hands turning the pages. But in the magazine industry, the models are not the only elements that make a publication work; it is essentially a series of items carefully combined to create an overall effect. Consequently, there are no mistakes in advertising, and the positioning of those elements as well as their respective connotations are deliberately made to be as such. I had a difficult time deciding between two advertisements, and ultimately concluded that I liked them both the same.
The first ad that caught my eye was for Levi’s Super Low Stretch Jeans. It features a woman posing in the mentioned brand, also wearing a top manufactured by the same company, obviously for a sales pitch for the brand name’s other clothing lines. Her body’s position creates the shape of the letter ‘N’, starting on th
The simplicity of both of these ads, as well as their deeper meanings are truly fascinating. The advertisement industry is a clever one, with several tricks to catch and simultaneously fool the eye, all the while achieving the overall previously mentioned effect. This provides several options for the designers to play with, in conjunction with the layouts and therein, their connotation. Millions can be spent on what may be appreciated in a single glance, but in the opinions of the ad executives, it’s worth every penny.
e left side of the page. Because our eyes naturally read left to right, and because her hand is a light contrast against the dark fabric of her jeans, we automatically start to observe the advertisement at this specific point. Also, should our eye drift to the bottom of her aforementioned leg, her foot is pointed, meant to draw our attention upward. When we reach the top of her leg, we conveniently find the Levi’s logo (with a red b
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