Relation to children’s television.

In order to answer the question I will first address:

How effective is persuasive advertising?

I will then address the question of children and advertising under these headings.

Does advertising have an effect on children?

Can the effect of advertising make children buy specific products?

We read advertisements . . . to discover and enlarge our desires. We are always ready-even eager-to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Daniel J. Boorstin (b. 1914), U.S. historian. The Image, ch. 5 (1961).

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advert

‘For the ad industry, “relevant to kids” is shorthand for fully exploiting the vulnerability of

Children have become experts in getting what they want and the ”Nag Factor” works, children do influence parent’s purchases and this is increasing. Most of this influence is governed by what the children want in fashion and the largest -it seems- is the leisurewear trade. Sports wear is very popular, trademarks and brand names are high on the children’s agenda for what peer pressure demands. In consuming these products, one buys not only a thing but also an image. This is true when leading brands are used in surveys and brand image shifts from being reputation based on the products function, to being of a symbolic image value. Out of a 100, the top brand names for sportswear was Nike who came 5th, Adidas 34th, Reebok 36th, and as we know image-must haves- has become the predominant currency of TV ads these days. In order to educate children to understand advertisements parents do play an important role in teaching them how to decipher them, and also offering explanatory and!

The effect that these large corporations have on society is that they prey on the general publics need for the ‘getting something for nothing’ mentality, adults are intelligent enough to know when they are being manipulated by governing forces, and are quite capable of making up their own minds, but children are not.

Some topics in this essay:
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