powerful logical persuasion. In this T.V Commercial they have used Informal Logic and Common Sense almost flawlessly. It’s the commercial’s simplicity that appeals to the audience.

The Commercial starts with a soft music. This music tends to grab audience’s attention immediately through its soothing and magnificent sound. The commercial tries to convey a simple but powerful message. It states a proposition that makes the audience to think carefully about the ideas presented. It states that borders are of no meaning, we need to resolve our differences and concerns with other cultures. We need to move forward and make profit from the connections. By connections, it means the Tech companies all around the wo

The T.V commercial asks us a question that “What can the dot do for you?”. After a pause we see the company’s logo. At this point we see use of character with some common sense involved. Since Sun is a large credible company, they know that the company’s credibility would influence their audience’s thinking. They know that such a compelling appeal from character can influence the audience. If a small company presented this argument its credibility would be questioned. But since this argument comes from a large company its credibility is strengthened more. Finally the T.V commercial answers the all assumptions made. It says, “We’re the dot in all COM’s. With this assumption it’s quite evident that the company takes credit for the success of all COM’s in the recent economic boom. Its th

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Common Sense, Finally TV, Micro Systems, Tech Giant, common sense, tv commercial, Sun Micro, sun micro, convince audience, sun micro systems, micro systems, company tends,