Advertising
Advertising: “The structured and composed non-personal communication of information, usually paid for and usually persuasive in nature about products, goods, services, and ideas by identified sponsors through various media.”(Arens, 7). We see advertisements everyday, for shoes, for clothes and perfume and even condoms. This dates all the way back to 1974, when the Advertising Trust was established. It was created by a small group of individuals that believed that the best of advertising should be preserved for posterity. But what actually happens behind the scenes of this created project? That is exactly what my paper will answer. Its easy to get public relations and advertising confused. The difference is that one is for selling and one is for persuasion. Advertising costs a lot more yet they have control over their message. Public relations do have more creditability, but advertising can easily appeal to one specific group. Behind the scenes advertisers use demographics to target a specific audience. They use marita
Like all things, advertisements have their good side as well. They give us information on new products and where to buy them. They make us aware of price and quality. Also it identifies people with activities and products such as if your having a party buy wine. All products go through a life cycle. First, a new product is introduced then it slowly reaches its peak. After it reaches its peak, no forms of products come to stabilize sales. Then sadly it’s sales slowly decline and aren’t effective anymore. l status, age, gender, geography, income, lifestyles and hobbies all as ways of attracting our attention. Advertisers spend 201 billion dollars a year on their advertisements, which seems like a lot but the more your product sells, the less you can charge for it. Most people think that it makes products more expensive, which starts off the criticisms of advertising. Every advertiser has to go through a copy platform. This consists of, deciding on a target audience, who they are, and what they watch. What is unique about their product, who
Some topics in this essay:
Advertising Trust,
Advertising Advertising,
low involvement,
public relations,
product product,
reaches peak,
product costs,
Join now to see the rest of the essay!
Approximate Word count = 713
Approximate Pages = 3 (250 words per page double spaced)
More Essays on Advertising Professional Papers: |
CUSTOMER SERVICES
|
|
Saved Papers
You haven't saved any papers.
|