AFL football is one of the most loved sports in Australia. This popular game attracts over 13.9 million people a year. It has, according to research conducted in 1999 the 3rd highest number of registered players in any Australian sport with the figure standing at 447,436.
As the AFL is a premier sporting competition it commands high levels of corporate sponsorship, massive media coverage for 12 months of the year and huge attendances.
AFL’s main sponsor is Coca-cola with other major sponsorship de
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