Advanced Micro Devices, Inc. is ranked as the as the world’s second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD’s sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1).

AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody’s 2000, 2520). The company’s headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangko

In any case, Intel does not want to lose any market share, and AMD wants to get more, so the rivalry and price war will certainly continue this year. They both know that in competitive markets, a market share lost by one company is a market share gained by the competitor. As a result, both companies are preparing to compete with one another. In fact, both AMD and Intel have increased their capital spending for 2001 by about 20% to $1 billion and $7.5 billion respectively, although PC sales growth is expected to slip to 16.6% worldwide, down from 18.8% in 2000 (Hannon 2001, 1).

The Environmental, Health, and Safety (EHS) program provides a safe work place for employees, protects the environment, prevents damage to property, enhances employee morale and assures compliance with applicable laws and regulations worldwide. The program is disseminated from the main team to all AMD’s local sites. Then, local sites apply this information and provide different services to the stakeholders surrounding each site (AMD 1999, 1).

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