Autobody Design - Nuccio Bertone

Some of these designs are considered to have come from the country rather than the person with a vision. One such individual who became a legend in this design industry was Giuseppe Bertone. Born in 1914. 2 years after his father Giovanni Bertone set up a carriage building and repair facility in Turin Italy. Few knew at the time that Giuseppe would have a major impact on the world of design. Giuseppi known as Nuccio started to work for his fathers' business at the age of 20 in 1934 that year the Bertone Company exhibited a special-bodied Fiat Ardita, the Superaerodynamica at the Turin Auto Show. I

In the years that followed WW II, Nuccio Bertone raced Fiats, OSCAs, Maseratis, and Ferraris, an activity that taught him much about aerodynamics, cooling, and vehicle dynamics.

During the 1952 Turin Auto Show the Bertone Company was suffering and in need of capital to continue building the cars the

During the 60's the Bertone company continued to build more than 31,000 bodies ranging from the Fiat 850 Spider to the Fiat Dino, and Simca 1200s coupes, plus the Alfa Romeo Montreal. During this time many models for Ferrari and Lamborghini were also being developed and produced. It is surprising how many of these models we associate with the car company which produced them. Many of these models were created by Bertone and are benchmarks for the industry today, few realize the contribution Bertone has really made to this industry. For instance Design number 100 shown at the 1965 New York Auto Show, was a special Ford Mustang commissioned by Automobile Quarterly.

Designing to manufacturers' chassis became the basis for the Bertone designing way rather than build a car from top to bottom Nuccio was able to take current chassis and modify and add to his designs based on the cars chassis. This gave Bertone a way to make the manufacturer happy and create a vehicle that was never seen before or since. Building on this also was the Bertone name as the popularity of these cars grew there was such a demand that Bertone could afford to be more quality oriented, thus offering a higher-grade product. Companies like Alfa Romeo, and MG during the 50's took notice of the Bertone ability to create timeless vehicles some were so good such as th

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