Ben and Jerry's Swat Analysis

Ben & Jerry’s Homemade, Inc. are dedicated to the creation and demonstration of new corporate concept of liked prosperity. Their mission statement consists of three interrelated parts: product, economic and social. Underlying the mission is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individual inside and outside the company, and for the communities of which they are a part.

Product: To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.

The work team at Ben and Jerry’s have overtime developed varied types of general “teamwork” concepts and team specific structures unique to specific department needs. At any one time there can be a variety of interdepartmental teams working on specific long-term or short-term projects. In general, there is no company wide policy, standard or definition for what a work team should look like or how it should function.

Organics- Ben and Jerry’s use organic cotton for its line of T-shirts sold in company stores and franchised scoop shops. They entered into a business arrangement with Pataginia for organic T-shirts and other apparel. Since it is not a food crop, cotton production is not regulated by the FDA and is bottle pesticide and fertilizer intensive.

Suppliers will have a reduced bargaining power, thanks to Ben & Jerry’s acquisition by Unilever. If suppliers are unwilling to sell at a price Ben & Jerry’s is willing to pay, Ben & Jerry’s now has greater resources to reach a greater number of possible suppliers than ever before.

rBGH-FREE- Ben and Jerry’s has opposed rBGH since the FDA approved it in 1994. The company believes this artificial bovine growth hormone is detrimental to the health of cows, threatens family farms by increasing the milk supply, and has unknown long-term human health effects. St. Albans Cooperative Creamery does not use rBGH in the dairy.

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