JAZ Pen Company uses all of the resources it has available to produce the best pens on the market. We carry many different lines of pens in many colors and styles. The first in our line is that of the “Classical Wood Line”, these pens are made from only the finest redwood and are engraved, if requested free of charge. Our second line is the “Chrome Line”, this line is chrome plated aircraft aluminum that provides for both durability with a stylish shine that adds to anyone’s personal collection of writing utensils. Our third and final line is that of the “Marble Ventrui Line”, this last line uses the best marble available to make a elegant shell for the patented Flow-through Venturi Shafts

Like all business ours has gone through the three stages of production. First we experienced increasing returns when our business first opened and we wanted to keep the trend of increasing returns up and a faster rate so we hired more workers and made more money, and again hired more employees and made more money and we did this until we realized that we were no longer making any money. This is when we wanted to go back to the second stage where we experienced diminishing returns where we made the maximum amount of money possible. When we went to the point where we stopped making money we realized that we were in the third stage which is negative returns, and we adjusted to go back to the last point in which we made money.

When trying to decided how much JAZ would need to charge in order to make a greater profit but still provided the consumer with a price they would feel comfortable with so we could sell the maximum amount of pens and still make money. We arrived at the price of $12.99 this was a reasonable price for consumers to pay and a good profit for us to make. We arrived at this price by taking survey from consumers and field testing our product. When we saw the result of the surveys we realized that it was very important to not overcharge because consumer would not pay, and this would cause negative returns and we would not make any kind of profit. When our prices are lowered we exper

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