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Campaign Strategy

As you have already know, the president is not chosen by the people directly like most all other political offices are. The president is chosen by a group of 538 electors from all fifty states and the District of Columbia who cast their votes for president. The candidate who receives 270 votes becomes president. Electors are given to each state based on the population. The more people the more electors.

In theory electors from each state vote for the candidate who the people from there state voted for. Even if the candidate wins the state by just one vote, all electoral votes go to that person.

Candidates have in recent times started campaigning three to four years in advance for a presidential election. Campaigns are heavily influenced by the media and candidates try to get their names and views shown to everyone. A candidate knows that everything about his life is going to be found out by the media. The candidate must have no skeletons in the clo


The rest of the states, a candidate knows will be very close. The candidate will stop to give speeches, meet people and tour those states much more. The candidate knows that those states will either make or break him. There are eight states (Michigan, Ohio, Pennsylvania, Illinois, Missouri, New Jersey, Kentucky and Florida) that make up 143 votes. The eight states have been called the heavyweight eight and are key states in the election. These states have very diverse populations with major cities and rural towns. Voters in these eight states have changed their vote throughout elections. George Bush Sr. won all of them in 1988. Clinton won all of them in 1996. In 2000 Bush and Gore split the eight, with Bush taking Florida, Kentucky, Missouri, and Ohio.

Because electoral votes decide the winner, presidential elections are really 51 separate contests for the electoral votes of each state and the District of Columbia. Presidential candidates, then, must devise strategies an

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Approximate Word count = 659
Approximate Pages = 3 (250 words per page double spaced)


  

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