1.2 Race. Majority (93%) of the students were Chinese, with Malay students comprising 2%, Indian students forming 2.7%, Eurasian and students of other races each forming 0.7% of the entire sample.

1.3 Nationality. Singaporean students made up the bulk of interviewees, comprising of 74%, followed by Malaysians (12.7%) and Indonesians (4.0%).

1.4 Age. There were 3 categories of ages groups, namely, 16 to 20 years old, 21 to 25 years old and above 25 years old. The age range of the respondents was relatively narrow since the convenience sample was taken out from the existing student population at NTU, with 75.3% of the respondents between the ages of 21 to 25 years. For the 16-20 year old age group, there are more female respondents than there were male respondents.

1.5 Income. The income range as measured by "family income per month" ranges from below $2,000 to above $8,000.As can be seen, the modal category of family income was "$2,000 and below".

The mean response is 2.93; showing that respondents on average feel that packaging affects their purchases of instant coffee. To extend our analysis further, do these packaging affect instant coffee drinkers differently?

Brand No - Gender 0.250 Brand No - Race 0.162

Some topics in this essay:
Income ANOVA, Correlation Coefficient, Instant Coffee, instant coffee, Nationality Singaporean, Coffee Awake, Coffee Respondents, Frequency Packaging, Country Origin, Brand Packaging, Frequency Strength, significance level, 5% significance, 5% significance level, brand switching, country origin, brand instant coffee, brand instant, brands instant coffee, coffee respondents, brands instant, mean score, coffee drinkers, brand switching behavior, instant coffee respondents,