This advertisement is aimed at a couple different types of audiences. The first intended audience of this message is middle-aged people with money who can afford the convenience of the finer things that are available in our world today. The reason I believe this is one of the major intended audiences is primarily because of the nonverbal aspect of the advertisement. In the photograph the coupl

The Elaboration Likelihood Model helps to explain this influential attempt because the advertisement can be processed by different people using either of the two processing routes. A person that is interested in electronics and has the ability to understand their workings will look at this ad and process it through the central route. These people have high motivation because they have a personal involvement in the influential attempt. This segment of the audience will not only look at the picture and nonverbal aspects but will also analyze the quote and paragraph of specifics. A different segment of the audience might process this advertisement using the peripheral route. This would include people who are not highly motivated or do not have a personal interest in the product being advertised. This audience might only pay brief attention to the photograph and do not analyze any further. This would probably trigger their heuristics and they would process the persuasive attempt as just another television advertisement.

There are many factors that influence which route to persuasion is used. One factor is a person’s motivation to process information. A person will be more motivated if a message has personal relevance or involvement. Another factor influencing the route used is a person’s ability to process information. One thing that gives a person a greater ability to process and understand information is the use of repetition. On the other hand, distractions can inhibit a person’s ability to process information.

The theory that I have chosen to analyze this influential attempt is the Elaboration Likelihood Model. The Elaboration Likelihood Model states that there are two routes to processing persuasive messages. The first route is the central route where persuasion is based on the elaboration of the message content and the arguments. The central route of processing is used

Some topics in this essay:
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