Cross Cultural Perspectives

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Assignment in Cross Cultural Perspectives

As a result of possessing two very different cultural backgrounds (German, Uruguayan) we have chosen to select the most crucial points of cultural clashes between European and South American cultures and analyze both, the practical and theoretical issues which are involved. Due to the strict word limit, just three concepts are discussed in detail.

- The concept of cultural complexity

- And as a cultural characteristic the issue of time

The Kolbenschmidt AG, a German supplier for the automotive industry owns a subsidiary in Uruguay named Santa Rosa Auto Motores. Mr. Hedden, the General Manager from Kolbenschmidt is not satisfied with the recent sales figures from Santa Rosa in Uruguay. He decides to send Dr. Löser, a very experienced and trusted sales manager with excellent Spanish skills to Uruguay, in order to replace the current sales manager. Seeing it as a challenge, Dr. Löser accepts the job despite the fact of having no previous experience in the South American market. Mr. Hernandez, Santa Rosa's local general manager agrees to Mr. Hedden's plan after a fierce discussion regarding the introduction of

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