Gateway sells desktops, laptops, workstations and servers via the Internet and telephone. Gateway has introduced their "country stores" offering consumers 'a first hand look' of their products. Gateway is #2 in the direct sales computer market. Gateway's chairman and founder, Ted Waitt owns 44% of the company and his brother, Norm owns 8% of Gateway.

Currently, Compaq is the #1 PC maker in the world with about 12% of the market and is the third largest computer firm in the world. Compaq offers a similar product line to Dell with one difference, Compaq is available in department /computer stores such as Best Buy. Compaq also offers their customers the option to configure/purch

Dell is the world's leader in direct computers sales and has an average of $4 million in revenue a day. Their time pacing management strategy, direct customer contact philosophy and innovative use of technology has catapulted them from obscurity to an industry leader in record time. Dell offers high performance equipment at competitive prices, and in conjunction with their value-added services and customer-orientated focus makes them a strong choice for a strategic partnership. Dell continues to use technology in an innovative manner pushing the envelope on how business is conducted. It appears that Michael Dell has found an excellent pace for Dell from the innovative uses of technology to the impeccable timing of transition from one product to the next, Dell Computer is driving forward at a neck breaking speed and shows no signs of slowing.

ase computers via the Internet. Compaq has joined forces with Digital and Tandem to offer customers additional support and services. The Compaq and Digital team promises the whole enchilada, a complete range product and services for consumers and in addition turning up the heat in the computer market.

Innovation level: One bold concept-direct customer contact-has made Dell one of the most successful companies of the 1990s. Founded in 1984 with $1,000, Dell had an unprecedented idea in the personal computer industry: bypass the middleman. By using this innovative direct-marketing approach and by taking pioneering steps such as offering the industry's first unlimited, toll-free technical support and next-day, onsite service programs, Dell Computer Corporation has established itself as one of the top vendors of personal computers worldwide. In the past decade, the company's sales have grown from $6 million to $5.3 billion.

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