nalogue switch-off difficulties, and the lack of technical skills. And unless these problems are resolved soon, they will lead to the collapse of the television industry.

Concerns associated with employ

Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940’s and 50’s. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be obsolete, and is presently in the process of being replaced by digital broadcasting, the new form of broadcasting that "turns pictures and sound into computer language, which changes one’s television into a form of computer, so that it can connect to the Internet, take interactive programs, and carry many more channels," all of which cannot be accomplished through analogue. As modern technology grows, the television industry is introduced to major issues, such as low consumer confidence, analogue switch-off difficulties, and the lack of technical skills. And unless these problems are resolved soon, they will lead to the collapse of the television industry.

To "keep up" with modern technology, the UK government strongly urged the country to convert from analogue to digital television sets. The government had some idea of a desired date for the television industry to complete its analogue switch-off, and stated that switch-off will occur when 70% of the population owns a digital television, which could take place between 2006 and 2010. This lack of clarity creates another factor in holding people back from understanding digital. Experts within the television industry indicated that once a definite switch-off date has been announced, the 70% target will be reached "quite quickly." The government has said that before switch-over can happen, 99.4% of the population must be covered by digital transmissions and that 95% of consumers must have access to digital equipment. However, previous estimates had predicted that the 70% target will be reached in 2015, at the earliest. And because there is a large number of confused customers, experts doubted that broadcasters would be able to switch to digital by 2006. As a matter of fact, recent research by the Consumers Association indicated that customer confusion is one reason why switch-over from analogue to digital by 2006 at the earliest, and 2010 at the latest, as specified by government regulations, is very unlikely to be. Research shows that while nearly half of Britain plans to convert to digital television within the next three years, 46% of the UK population admitted that they could not differentiate between digital and analogue. This is because they confuse digital TV with pay TV, believing that they must pay for their five channels once they convert. Another 38%, however, stated that they choose to buy a digital set when their current television no longer functions properly, while several other groups in UK believe that switch-off is decades away, and therefore, have no intention of purchasing a digital set anytime soon. These reasons are taken into consideration by the UK Government, resulting in its unwillingness to announce a fixed switch-off date. Consumer Confusion:Switching over to digital television is a major problem for several consumers in the UK. Unfortunately, this path taken by the television industry is filled with potholes of expensive equipment, cable incompatibility, and customer confusion, as many believe. One reason behind such lack of enthusiasm is certainly due to the cost of switching over: some people simply can't afford it, while others who could afford it prefer to spend their money on something else. In order for their analogue sets to be useful in the future, customers must purchase a digital decoder box to connect to their current sets. Such piece of equipment is very costly, which gives them reason to refuse to buy one. In fact, the cost of replac

Some topics in this essay:
Introduction Broadcasting, UK Unfortunately, Analogue Switch-Off, TV Internet, BBC ITV, Patricia Hewitt, Consumers Association, ONDigital Sky, UK Parliament, Digital TV, digital tv, digital television, television industry, uk government, public confusion, tv industry, analogue switch-off, digital tv industry, converting digital, television sets, access digital, inform public benefits, free-to-air analogue channels, access digital tv, uk government help,