In this essay, I will argue that the structure, processes, and operation of corporations are affected by gender ideologies that are established and reinforced by society. As a result, being a male or female has its advantages and disadvantages when working in the labour force. Moreover, women have always been seen at a disadvantage compared to men in terms of labour market related aspects such as, promotions, wage increases, and respect! More importantly, I will analyze this issue of gender and organization in relation to the Gendered Organization Theory and my personal experiences at my work (Future Shop) to provide a theoretical and practical understanding of this issue occurring within society.

Currently, I work for Future Shop as a sales associate in the Communication Department. I have been employed with the company for almost a year and have observed and experienced different situations tha

mercials portrayed a certain image where a male was the sales associate determined to “close” a sale with a proud attitude by shaking the customer’s hand. On the other hand, a woman was portrayed as a “friendly” cashier who was always willing to help customers with their purchases. From these two observations, they portrayed certain masculine traits for men and feminine traits for women that express the division of labour within Future Shop through the media, more specifically, commercials. From these observations, I learned that Future Shop has showed evidence in being a gendered organization from the beginning of their operations to the present time and have created images that define the “perfect” sales associate and cashier.

The third group of processes that construct gendered organizations are based on interactions between individuals, men and women, men and men, or women and women. Focusing on the interaction process between men and women, they usually involve both a “passive” and “dominant” person that further reinforce the division of labour within organizations. Society has created and reinforced roles of interaction between men and women. Men are seen to be the “stronger” person and women are the “weaker” person. One author named Hochshild (1983), argues that within an interaction of opposite sexes, the men are the actors, and the women are the emotional support. In relation to my workplace, I have seen many situations between a male and female employee and their interactions were reinforced by gender ideologies. One example would be when I was working one Saturday with three other co-workers in my department, two male and one female. Before opening of the store, as a group we always create a lunch break schedule for that day. During our discussion with each other, I had noticed that the other two males and I were basically deciding on the lunch break times by asking each other when we wanted to go. Furthermore, we also started discussing about what our plans were for the night and most importantly, which girl we were going to bring out. As for the our female co-worker, she hardly participated within our conversations, she was basically

Some topics in this essay:
Future Shop, Customer Service, Gender Segregation, Performance Plan”, North America, Communication Department, future shop, Joan Acker, acker 1990, customer service, sales associate, Organization Theory, acker 1990 pp, 1990 pp, male female, various aspects, gendered organization, gender ideologies, 1990 pp 306, pp 306, , physical space power, locations physical space, process discussed author,