How The Red Cross Letterworks As A Tool Of Persuation
The first thing that captures a human eye and attention are the three photos on the top of the front page. The photos grow intensively from left to right as you are looking at them. These photos show the suffering, poverty and horrible conditions that the people have to live in, in their daily lives. The first picture is of a landscape; this picture tells us that the problem exists. There is a background of snow, which tells that winter has arrived and that it is cold. We already feel sorry for them and have an urge to donate. The second picture is of a man with a horse in a background of snow. We feel sympathetic towards their situation already. The third and final picture is of a child, which emphasises the innocence and we recognise it as a cry for help. Below the photographs there are some words in bold. The words are in a bold and in a larger font because it emphasises the words so that they stand out from the rest of the text. The words summarise the whole letter in a fe!w words. The message is strong and clear and tells us that ‘together we can help them win.’ The letter does not set out to make us guilty but it does stir our conscience. The letter opens with ‘Dear Supporter’ because this is a friendly and formal
To conclude, I think that the Red Cross’ language, style, composition, tone and structure of the letter is really effective and persuasive. The Red Cross has used photos, personification, emotive language, calendar pads and uses of donations. They have used a variety of ways to make the letter more persuasive and easier for the reader to digest. approach to start the letter. The letter is informative, it tells us when, where and what happens. It also gives extra details and informs us with the conditions that they live in and how we can help. They have informed us with the details of where the money and cause goes to and later on it provides us with the information about the three ‘gifts’. When we know about the details we are more willing to donate the money. The letter encourages us to give where there are three options – you can donate five, ten or fifteen pounds. It encourages us to give with a feel- good factor. People believe that if they donate money to the British Red Cross it is the best way to help the victims because they are provided with the best help they can get. Calendar pads are placed in the letter for an important purpose. They act as a visual reminder. It’s a motif, a constant reminder that time is ticking away and that it is running out of time for the people. The Calendar pads starts at February 14th and stops at April 14th, which
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Approximate Word count = 929
Approximate Pages = 4 (250 words per page double spaced)
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