A few years back, Gillette released their most current of products, the Mach 3 Razor. The product took seven years to develop. Over 750 million dollars in manufacturing and development costs went into the Mach 3. Gillette expected that after two years the product would sell 1.2 billion Mach 3 blades each year. In order to sustain the rapid profit growth that has made its stock among the fastest climbing blue chips of the decade, the Mach 3 needed to succeed. Therefore the precision and efforts that went into the Mach 3 had to be at a maximum. Gillette knew that the machine that they used for testing would show how well a blade prototype could perform without actually making the product. While the development process for the Mach 3 was underway, Gillette’s Sensor Excel was about to be launched. Gillette never launches a new razor without having its predecessor in the pipeline.
Their engineers wanted to make a razor with three blades, allowing the third blade to get closer to the skin without tearing it. It was discovered that the Mach 3 would cut 40 percent more hair than Gillette’s best product, the Sensor Excel. It also allowed for an almost effortless shave. The idea was that the Mach 3 would offer a closer and more comfortable shave, something that everyone wants when shaving. The only issue that was of main concern was that they needed a special kind of material that would differentiate from the kind that Gillette had been using for almost 40 years. With that being said, the C.E.O of Gillette deployed an entirely new blade technology. After coming up with several ideas for the material, they determined that the blades must be coated with a super-hard substance. They came up with a substance called diamond-like carbon, known as DLC. In order for
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