Commercials are generally grouped according to a television program's general viewing audience. The first program watched was The View, a syndicated morning talk show throughout the country, viewed on New York's ABC affiliate (Channel 7) on Monday, November 8, at 11:30 am. The demographics of The View are typically women between the ages of 25-70 years old. Most of the viewers are married, stay at home mothers with children (housewives) or mothers with part-time work, and elderly women and men who are retired. Many of the advertisements run during the program were geared towards one of the prev

*Execution: Demonstration (how paste bonds), Mock-Testimonials

*Advertiser and spot: Loreal Paris, Superior Preference Hair Color. Heather Locklear shows off her blonde hair against a dark background, talking about the product.

*Advertiser and spot: Chili's Restaurant, Sirloin Steak. Animated red chili peppers are trying to assemble bicycle in garage.

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