This essay will address the fact that Australia’s mass media is indeed an industry by the very nature of its existence. It will identify the media’s role within the community and its effect on the community’s cultural ideology.

It will further discuss the implications involving relationships between the media owners, government executives, and advertisers.

Taking these relationships into consideration, this essay will discuss why the government should provide strict regulations on certain sections of the media, and why the media should not be left to self-regulate.

In conclusion it will sum up the premise that if the mass media are going to continue to influence us, the populace must be able to identify its own cultural qualities and values through its representations.

The Macquarie Dictionary defines 'Industry' in three ways:

Another example of the abuse of power was in 1991, when Federal Treasure Paul Keating, was receiving bad publicity from the Fairfax press and the Herald Group. Keating held meetings with Rupert Murdoch and Kerry Packer advising them of the government's plan to change its policy on media ownership laws. Neither the Fairfax Company nor the Herald Group received any such warnings of the impending changes. Thus, Murdoch and Packer could ready themselves, financially, for the new regulations. However, Keating has argued that the Fairfax's downfall was mismanagement rather than government conspiracy. (Henningham, J. 1991; 267-268)

'The Relationships Between Government and the Media

They failed, when PAY-TV began. The major players in all three services, Galaxy, Foxtel and Optus Vision, were controlled by the already existing media barons. Even today, Packer and Optus are in court defending their merger and a further concentration of this medium. They are trying to justify how their convergence will not affect other PAY-TV companies.

Some topics in this essay:
Cunningham Turner, Conclusion Considering, McQuail Schultz, Mass Media, John Howard, Cunningham Television, Kerry Packer, Popular Culture, Murdoch Packer, Stuart Cunningham, mass media, cunningham turner, media industry, cunningham turner 1997, turner 1997, media barons, media ownership, rupert murdoch, gillian appleton, stuart cunningham, cultural identity, australia's mass media, popular cultural values, media ownership laws, relationship advertisers media,