Marketing Implications/Issues Regarding the Big Bang Enlargement

Next, the article describes the way in which Poland, in the last year, has been lagging behind for candidacy, than the other 9 countries. In addition to this, the citizens of Poland are claiming that they are not in favor of joining the EU. This has led the EU into forceful action, and EU officials are trying to persuade Poland to join the fast lane of progress. One attempt to succeed in this task, is by counting on Poland’s new prime-minister, Leszek Miller, who seems to be all for Poland’s entrance into the EU.

The article then continues and talks about how the other existing members of the EU feel about Poland’s’ joining. Atti

Thirteen new countries are going to join the 15 that are already members, by the year 2004(even though many people in Brussels still believe that 2005 is more likely). Since the fall of communism in 1989 most of the Eastern-European countries are “knocking the EU’s door”, and are striving for the implementation of about 80,000 pages of EU law into domestic legislation. With them achieving this difficult goal, 75 million people will be added to the present 375 million, making the common market of Europe the largest ever. This “Big Bang” enlargement is happening due to the political logic, that by including Poland, the biggest candidate, many smaller but economically more developed countries will enter the Union favorably, without being initially included in the plans. Under the same political logic, it would be hard to admit one Baltic country and not the other three, for example.

A similar issue with the transitional periods for the free movement of workers is the 18 years insisted by the Poles- 7 demanded by EU, for the foreign purchasing of agricultural property. Due to the fact that Poland’s, as well as other agricultural based countries, land, is closely connected with their national identity, problems are surfacing concerning:

Ø Undertake the proper distribution of agricultural goods and to ensure their quality

Ø Poland is recently (and for the last 2000 years) suffering from a 16% unemployment rate. By joining without the transitional period of the 9 years, which has been proposed by the commission, a flood of Polish workers will emmigrate to the neighboring countries of Germany and Austria, creating socio-economic problems. Otherwise, the Poles will be able to profit fully from the free movement of persons, after the 9 years, without this being the reason for problems.

Ø To keep in mind that the new markets do not yet have the ability to act in the same manner as the already established markets. This means that the consumers do not have the economic basis for these high levels of consumption. So carefully organized plans must executed before these new markets reach the desired levels.

Some topics in this essay:
EU According, OPPORTUNITIES Due, LANGUAGE DIVERSITY, TRY HARDER, Miller Poland’s, Eastern European, EFFECTS Free, Europe EUROSCEPTICISM, Otherwise Poles, Due Poland’s, free movement, free movement persons, movement persons, healthy political environment, trade routes, Ø run, business opportunities, joining eu, national identity, enlargement eu, 9 countries, polish workers,