ma•te•ri•al•ism (m -tîr - -l z m)

1. The theory or attitude that physical well-being and worldly possessions constitute the greatest good and highest value in life.

Advertising generates new needs and establishes brand loyalties. Ads alert people to both new products and new versions of old ones. Consumption today is not only about keeping up with the Joneses. The labels you wear, the food you eat, the restaurants you frequent, the haircut you flaunt, where you go on holiday, even your spiritual cravings are social symbols. What is happening to the average man, the man who is caught in the web of a consumerist and materialistic culture with all the temptations it offers him? The general scenario is one of utter helplessness and nobody seems to have any control over his future. Added to this is the acquisitive tendency of those who are tempted to go for all kinds of things the market offers. A kind of insatiable greed seems to have taken control of all of us and no effort is being made anywhere to limit one’s wants. And this has become a global phenomenon and no country seems to be free from it. Thus the average man finds himself to be tr!

In conclusion, most advertisements do not tell the whole story. They neglect to tell you the problems that their car can cause the environment. In most of these cases the advertising agency attempts to gain your interest through certain aesthetics in the ad. I chose to show a car ad because they have so many components that directly effect society and the environment in a harmful way. Because car ads like to show you what the ideal car (without pollution) would be like, society needs to simply keep in mind that what you see is NOT always what you get.

Carbon dioxide is another gas released through exhaust emissions. It isn't dangerous directly to humans, but it is considered to be a "green house gas." A "greenhouse gas" is a gas that is associated with global warming. Global warming is the gradual increase of temperature due to human activity. Certain gases, such as carbon dioxide, methane, and ozone allow radiation from the sun to break through the atmosphere and go to the earth's surface. Global warming affects all living things on the entire planet.1 In a few ads, like the Outback commercials, you see the car in the wilderness with green lively trees and wild life flourishing. A true, maybe exaggerated, depiction would be animals suffering from car pollution and the sky covered by smog. One of the most important things that is neglected is the fact that, there may not be a hugely visible affect of pollution where you are but in other parts of the world there is plenty; in other words, we have only one Earth.

The fact that most of society does not care enough about the environment to take a bus, or carpool to minimize the amount of hydrocarbons in the air, only encourages manufacturers. Sure society can say that in a few years we won’t have to worry about these emissions and there is nothing to worry about now. That sounds great, except following the trend of the human race thus far, we have only created more harmful and destructive things such as the atom bomb and biological warfare. The thing to keep in mind is that the things that affect the environment now may be gone in a few years, but who is to say there will not be something even worse

Some topics in this essay:
Volks Wagon, Tell Ads, Lung Association, Greece Athens, Protection Agency, ground level ozone, ground level, level ozone, pollutants released car, released car exhaust, carbon dioxide, pollutants released, released car, car pollution, global warming, car ad, car exhaust, car exhaust pollutants, gasoline vapors,