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McDonald's

It is perhaps no mystery that the fast food industry originated in the United States. The invention of cars as well as the hurried pace of life have spurred a rapid growth of popular restaurants such as McDonald’s, Burger King and Wendy’s among a dozen other. The low price and convenience of these establishments have helped them become a popular choice in the eating habits for countless Americans. Yet, as the name implies, fast food is just that. It is processed and standardized food that tastes the same – in Boston as well as in Paris. With its highly automated preparation and uniform procedures we have all come to expect that a McDonald’s hamburger will taste the same no matter where it is prepared.

Many social groups have protested the expansion of this part of the American culture being exported at such a high pace. The establishment of fast food chains has occurred in exponential numbers, their appearance not always welcomed by the communities in which they franchise. The success of international entry is something of a phenomenon, studied and copied by many entrepreneurs due to its relaxed barriers of entry. Yet, the implication of a McDonald’s restaurant a third of a mile from the Dachau Concentr


Americans are among the most overweight individuals on earth. However, nations in Asia as well as Europe are following behind. By eating like Americans, people all over the world are beginning to look more like them. Americans consume the most goods both, perishables and durables, then any other nation in the world. They like big cars, big hair and big burgers even if they are all pretenses and full of smoke. The United States now has the highest obesity rate of any industrialized nation in the world. Adult and child obesity is growing proportionally with each new fast food restaurant being built, in the United States, as well as around the world.

The European Union consists of 15 countries, where some 375 million people reside, 20 languages are spoken and represent 24 nationalities (Ramseyer, 2001). The unity of the EU ensures and opens any trade restrictions, reduces currency transactions costs to just one, the Euro. The tight knit European community is one that shares many cultural as well as political similarities. For one all Europeans have an enormous amount of history, which translates into museums, architecture and customs. The penetration by a company that lacks any substance except for business savvy is alarming to many Europeans that fear McDonald’s fast passed assembly line. In a recent book by award winning journalist, Fast Food Nation depicts a cold and calculating business machine (Schlosser, 2001). A recent article in The Economist underlines this problem by saying that: “(McDonald’s) is often derided as a symbol of all that is wrong with globalisation: the imposition of red-toothed capitalism and shallow American values on an unwilling world. But in fact, the firm’s problem is often not that it is global – but that it is not global enough (November 1, 2001). The argument here is that even though people around the world have come to incorporate McDonald’s, this corporation has no culture of its own. Since it is a business, many argue how can it. Yet, ethics also come into play.

McDonald’s today has about fifteen thousand restaurants in more then 120 foreign countries. McDonald’s, the world’s leading and best-known food service retailer with about 29,000 restaurants in 120 countries serves 45 million customers each day. The company’s international business accounts for about half of its system wid

Some topics in this essay:
Golden Arches, Asia Europe, European Union, Camp Germany, Food Nation, Boston Paris, Mad Cow, Americanism American, Speedee Service, Britain McDonald’s, fast food, fast food industry, food industry, eating habits, schlosser 2001, american life, mcdonald’s restaurant, mcdonald’s corporation, low price, people world, nation world,

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Approximate Word count = 1585
Approximate Pages = 6 (250 words per page double spaced)


  

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