milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, a

from small express outlets in Tokyo, where high retail costs put pressure on space, to the larger restaurants such as the 700 seat outlet in Moscow, which attracted queues of over a thousand people on it’s first day of operation. McDonald's Influence on Society Different businesses and services have adopted a McDonald’s style nickname. For example, in the USA, drive in dentists, which deal with minor problems, are known as McDentists. This shows that McDonald’s has a reputation for speed, though it also gives evidence that McDonald’s is thought of as a basic, simple service, which admittedly isn’t too far from the truth. This is an example of the McDonaldisation of society. The success of McDonald’s can be attributed to efficiency, calculability, predictability, and control. McDonald’s uses optimum methods of production, and also has an effective body of rules and regulations, which ensure highly efficient work. McDonald’s also states “it provides the best available way to get from hungry to full.” (G. Ritzer.2000. The McDonaldization of Society. Pg 36). Calculability can be measured by McDonald’s emphasis on the quantitative aspects of the products sold. “As a culture, we tend to believe that bigger is better” (George.Ritzer.2000. The McDonaldization of Society. Pg.9). Customers are made to feel that they are getting a bargain, are therefore can justify spending their money on a particular item. Predictability is a fundamental aspect of McDonald’s’ success. It gives the public assurance that products and services will be the same over time and in all vicinities. McDonald’s have discovered that people have come to prefer a world of no surprises, and therefore try to make the McDonald’s experience as similar as possible, in terms of service and food. There are numerous advantages of adopting the McDonald’s model. Nowadays, there is a wider availability of goods and services, which have a greater sphere of influence. It is far more convenient for the public to obtain products and services, due to the increased number of outlets, and uniform quality of goods and services. The McDonald’s model has also brought about the availability to more economic alternatives to high priced customised goods. The introduction of quantification now enables comparison to be made between goods and services, in terms of size. This society has adopted a ‘bigger is better’ attitude. Finally, this new model has helped the establishment of equal treatment, regardless of race, class, or gender. Naturally, there are disadvantages to this rational system employed by McDonald’s. The first oversight being that this type of system constantly generates irrational consequences. The environment is becoming affected by chemicals, which are essential in order for the standardisation, uniform shape, size and quality of the products desired in this modern society. Developing countries are also being put at risk by the effects of deforestation and defoliation. Disasters in Sudan and Ethiopia can be attributed at least partly by the uncontrolled deforestation that is taking place. It is also quite ironic that some less developed countries, where most children are undernourished, are actually exporting their staple crops as animal feed. This feed is then used to fatten cattle for the production of burgers for sale in developed countries. Millions of acres of the best farmland in underprivileged, developing countries are being used for developed countries benefit. McDonald's has a direct involvement in this economic imperialism, which keeps most indigenous people deprived and hungry, while many whites become overweight. Thirty-six out of forty of the world’s poorest countries export food to the USA, the most prosperous country. McDonald's has also been condemned concerning misuse of resources. McDonald's South American Cattle consume 10 times the amount of grain and soy that humans do. Of the 145 million tons of grain and so

Some topics in this essay:
American Cattle, Pg9 Customers, Ray Kroc, Crew Handbook, Relations McDonald’s, Management Programme, Moscow Yugoslavia, Sudan Ethiopia, Workforce McDonald’s, Plaines Illinois, mcdonald’s believe, ronald mcdonald, mcdonald's model, customer satisfaction, quality service cleanliness, ray kroc, franchised restaurants, rules regulations, quality service, developing countries, service cleanliness, uk’s favourite quick, quick service restaurant, crew handbook 1996, mcdonald's crew handbook,