eriment, Iyengar showed three different groups news clippings weighted on the side of specific issues, then showed a fourth control group undoctored news. He tested these subjects before and after the showings and found that in all but one issue, the subjects had moved in the hypothesized direction. This last issue was inflation and he concluded that people just could not think this issue was more important then they already did. Agenda setting effect is important to the government, especially the president, because it leads to priming. Priming is the use of salient issues by the public to evaluate a public figure. When is comes to voting on a president, priming is second only to partisanship in importance. If you recall the 1992 election in which Bill Clinton ran against an incumbent George Bush, priming played a major role. Bush had been a popular president especially when it came to his role in the Persian Gulf War. His ratings were high throughout his presidency. When Clinton threw his hat into the ring, he began his campaign by successfully shifting the arena back to domestic affairs. One of his campaign slogans was, "It's the Economy Stupid." This made Americans start evaluating Bush on his domestic stance. The economy had not been where most Americans wanted it and as a result Clinton was elected president. With the media playing such a pinnacle role in politics, it is no wonder that Presid

Some topics in this essay:
Richard Nixon's, Columbine School, Office Presidency, Stupid Americans, Monica Lewinsky, Effects Governing, Delano Roosevelt, Gulf War, George Bush, President Clinton, public approval, agenda setting, monica lewinsky scandal, major role, presidents media, lewinsky scandal, american people, monica lewinsky, media effects, public opinion, person direct, played major role,