MGM Mirage
gaming firm in the world, formed whenin 2000. It was incorporated in Delaware in 1986 and employs roughly 39,000 full-time Top Management Team (Standard & Poors, 2001) n EVP, General Counsel, and Director n Metro-Goldwyn Mayer Inc. Santa Monica, CA n Atlandia Design and Furnishings Las Vegas, NV n Boardwalk Casino Inc. Las Vegas, NV n Primadonna Resort & Casino Jean, NV
spect Harrah’s took on their site that MGM did not was to provide information and links to help people with a gambling problem. Again I believe MGM’s intent was to portray a classier image and target an upper class consumer as Harrah’s seems to be able to speak to the average middle class consumer. http://netadvantage.standardandpoors.com/netacgi/nph- brsprog? During 2000 MGM acquired Mirage Resorts for 6.4 billion dollars and became MGM Mirage. In order to acquire Mirage Resorts MGM took 4.3 billion dollars in bank facilities, 1.23 billion dollars of equity and issued 710 million dollars of public debt. Immediately upon acquiring Mirage Resorts they sold assets of art and real estate of 229 million dollars to help reduce debt. The web site of MGM Mirage is full of useful information for both the consumer and the investor. It is very easy to navigate through and to find exactly what information you require. The web site contains direct links to ten of its most popular casino/resort properties, it also 4 links at the bottom of the site to help users find the information they need. The first icon is an entertaining one, it sends you to wagerworks.com were you can play casino games on-line for free and win prizes. The second icon entitled “MGM Mirage Vacations” lets you, check on specials, gain information on several resort/casinos and actually book your vacation right there. The third icon “Financial and Corporate” is were the investor seeking information can download a copy of the annual report, SEC Filings, view press releases and management presentations. It also provides an e-mail link for questions and comments. The last icon on the page “MGM Mirage Voice” leads you to a page
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